As corporates catch on to blogging as a marketing tool, Netconcepts’ President Stephan Spencer has helped many companies set up a business blog. He says the best blogs are those that develop a loyal following, which is all about being real.
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Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were.
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This week at the annual ACCM conference in Orlando, FL, attendees gained a marketers share of Web insight at the Annual Catalog Conference’s power forum and brunch. Moderated by Sherry Chiger, editorial director, Multichannel Merchant, panelists Stephan Spencer, founder and president of Netconcepts, Ken Burke, president/CEO of Market Live, and Amy Africa, president of Creative Results shared their wealth of search engine expertise.
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The once neutral territory of the blogosphere is enticing corporates who have awoken to the fact that business blogging entails relatively low startup costs. It’s potential for ROI hasn’t been ignored either.
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In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.
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US telecommunications giant Verizon already has 5 million pages in Google and 7 million pages in Yahoo! but Netconcepts President Stephan Spencer says there is room for improvement. It is all about making sure every page is indexed by the search engines as his company devotes six team members to the job.
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Verizon’s Superpages.com may be #1 in the search engines for online shopping, but Netconcepts feels there is room for improvement. The company has scored a deal with the US telecommunications giant to improve its rankings in the search engines.
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The lack of search engine visibility was costing equipment company Northern Tool between US$100,000 and US$250,000 in lost sales. Netconcepts has given the company a boost in its search rankings on Google.
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Northern Tool says the upfront costs for its SEO project with Netconcepts brought about a 81% increase in traffic from natural search and were a worthwhile return on investment.
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The partnership between Netconcepts and search engine marketing services company Performics integrates technology that will increase website visibility in the search engines.
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